3 hours ago
[font="Helvetica Neue", Helvetica, Arial, sans-serif]I have been wondering lately if anyone else is struggling with rising costs in dating campaigns. I started running [b]Dating App Ads[/b] a few months back, and at first things looked promising. Decent traffic, some installs, but the cost per user kept creeping up without much warning.[/font]
[font="Helvetica Neue", Helvetica, Arial, sans-serif]The biggest issue for me was that I felt like I was doing everything right. I tested creatives, changed targeting, even adjusted landing pages. Still, the cost didn’t drop the way I expected. It felt like I was paying more just to maintain the same results.[/font]
[font="Helvetica Neue", Helvetica, Arial, sans-serif]What I noticed over time is that broad targeting was hurting me more than helping. I assumed reaching more people would lower costs, but it actually brought in users who were not that interested. Once I narrowed things down by location and behavior, the results started to stabilize a bit.[/font]
[font="Helvetica Neue", Helvetica, Arial, sans-serif]Another thing that helped was rotating creatives more often. I used to keep the same ads running for too long. After a while, performance dropped, but I didn’t catch it early. Now I switch things up regularly, and it seems to keep engagement more consistent.[/font]
[font="Helvetica Neue", Helvetica, Arial, sans-serif]Also, I stopped trying to scale too quickly. Every time I increased the budget fast, the quality dropped. Slowing down and scaling in small steps worked better for me.[/font]
[font="Helvetica Neue", Helvetica, Arial, sans-serif]I am still figuring things out, but focusing on smaller, more relevant audiences and keeping an eye on ad fatigue made a noticeable difference. Curious if others have seen the same or found better ways to manage costs.[/font]